Mediterranean Power – Mare Nostrum

Mediterranean Power – Mare Nostrum

This is a communication campaign accomplished in collaboration with the International Committee of Mediterranean Games (CIJM) presided by Davide Tizzano dedicated to the prevention of breast cancer which, according to statistics, is still one of the leading causes of death from neoplasms in the world. An ad hoc session is planned, during the XIX Mediterranean Games held XIX from the 25th of June to the 5th of July 2022 in Oran, Algeria implemented through the distribution of information leaflets and explainer videos in various Mediterranean languages (English, French, Arabic, Spanish and Italian). As a result, the games will be enriched with a pioneering social programme aimed at raising awareness amongst athletes, coaches, managers and others. The games will be an opportunity to amplify the prevention campaign, that aims to change the structural approach to breast cancer, with the support of Algerian associations in the sector.