More than half were foreign tourists.
Fondazione Terzo Pilastro allows pictures to be taken at the exhibition
No sign of stall for the success of War, Capitalism and Freedom, the event-exhibition dedicated to Banksy’s masterpieces, created, supported and realized by Fondazione Terzo Pilastro – Italia e Mediterraneo and by its President, Emmanuele F. M. Emanuele. Exactly one month after the opening there were more than 30,000 visitors, with an average number of tickets sold amounting to 1,035 and a turnout composed mostly by foreign tourists (55% of the total), prevailing on Italian visitors. A record for Palazzo Cipolla, with high hopes for the 100,000 threshold to be exceeded within September 4, 100 days after the exhibition opened.
In order to cope with such a remarkable turnout, with people lining up in Via del Corso especially during the weekends, sometimes with more than 2,000 visitors a day, Fondazione Terzo Pilastro decided to extend opening hours from 10 a.m. to 9 p.m., 7 days a week, even in August. A choice aimed at meeting visitors’ needs, which was coupled by the announce made by Fondazione Terzo Pilastro – in full agreement with the lenders, received by the curator Acoris Andipa, who was in charge of the acquisition campaign of the masterpieces – that picture could now be taken at the exhibition.
The exhibition, which received great interest abroad, showcases for the first time an enormously rich collection of masterpieces of the main international street artist, has highlighted that Rome – mainly thanks to private subjects’ initiatives – is becoming the destination of a kind of tourism interested not only in classic art, but also to the contemporary and ultra-modern one. Some European airports inserted the exhibition among the unmissable things to visit during the summer of 2016, proposing ad hoc itineraries finalized to visiting the exhibition. Moreover, War, Capitalism and Freedom received the candidacy to the “Premio Italive 2016” – promoted by Codacons together with Autostrade per l’Italia and with the cooperation of Coldiretti – as the best event of the year for organization and public appreciation.
War, Capitalism and Freedom includes an extensive Banksy’s corpus artis, coming from international private collections, with original paintings, prints, sculptures and rare objects, most of them never exhibited before. It’s a non-profit exhibition – created and strongly supported by President Emanuele – which is a comprehensive compendium of the activity of the artist known as Banksy, one of the most discussed, controversial and acclaimed figures of our time. His concealed identity, which had captured the international public attention since the end of the ‘90s, and his refusal to adjust to the mainstream, explain why it is so hard to contextualize and define such an artist; this is why a truly comprehensive collection of his masterpieces was never held into a private museum before.
WAR, CAPITALISM & LIBERTY
AN EXHIBITION OF ARTWORKS BY THE ARTIST KNOWN AS BANKSY
FROM INTERNATIONAL PRIVATE COLLECTIONS
Conceived and promoted by Fondazione Terzo Pilastro – Italia e Mediterraneo
President Emmanuele Francesco Maria Emanuele
24 May – 4 September 2016
PALAZZO CIPOLLA – ROMA
Via del Corso, 320
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